A Convergent TV Platform Built For Agencies

Modifly already buys CTV for DTC clients. Direct publisher rates remove the programmatic markup entirely.

Modifly runs performance media for DTC and growth-stage brands -- and is already buying CTV. The programmatic stack adds a markup before each impression clears at Hulu or Peacock. Tatari holds direct publisher relationships at $10-13 CPM. Same inventory, more working media, attribution included -- not a separate fee.

Learn More

Curious about the CTV rates shown here? Check out Upstream

Why we sent this
  • → Modifly's DTC clients measure in orders, sign-ups, and site sessions. Tatari connects every CTV airing to those conversion events the morning after it runs -- by network, daypart, and creative. The same attribution rigor Modifly delivers on paid social, now applied to CTV.
  • → Most agencies buying CTV for travel clients route through a programmatic DSP -- The Trade Desk, DV360 -- which adds an SSP layer before the impression clears at Hulu or Peacock. That's the markup. Tatari holds direct relationships with those publishers and skips the SSP entirely. The CPM difference goes back into working media.
  • → Modifly's growth-stage DTC clients are exactly where TV attribution proves ROI. One test client at a pilot budget. Attribution shows the lift. The full Modifly roster follows -- direct rates and performance data across every CTV campaign.
What Makes Tatari Different?
$10-13 CPM direct versus $25-30 programmatic. Same inventory. More reach. Attribution included.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
More impressions. Same budget.
Every CTV airing reports next-morning conversion data -- site visits, purchases, lead submissions -- by network, daypart, and creative. For Modifly's performance clients, that's the attribution layer that makes TV accountable the same way digital already is.
$10-13 CPM. Not $25-30.
Tatari holds direct publisher relationships with Hulu, Peacock, HBO, and every major linear network. For Modifly's clients, direct publisher relationships mean guaranteed placement in verified environments. No exchange adjacency risk. The inventory Modifly already plans, at publisher cost.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Linear and CTV in one platform at direct publisher CPMs. Tabby's team gets the same attribution data from Tatari that tvScientific provides -- at lower CPMs, with direct publisher relationships instead of a programmatic layer.

See our media buying tools for TV
Measurement

Every airing reports next morning: network, daypart, creative, and the downstream outcome -- site visits, purchases, lead submissions. Tabby's team walks into every client review with TV attribution data, not reach and frequency.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM
Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
Client retention
Measurement that sticks
DAC cut their CTV CPMs moving off programmatic onto Tatari's direct platform. The same budgets delivered more reach. For Modifly, that math runs across every client buying CTV through programmatic today.
New revenue
A full TV service line
When Tabby runs the CPM comparison for a client -- here's the programmatic rate, here's the direct rate on the same Hulu or Peacock inventory -- the conversation is won before the campaign starts. That's a competitive advantage in every pitch.
Premium access
Inventory beyond programmatic
One MSA covers the full Modifly client portfolio at direct publisher rates. The CPM savings compound across every client running CTV. That's the conversation worth having at the agency level.
Next step for Tabby
See the direct vs programmatic CPM comparison on a current Modifly CTV buy.

Tatari will run the CPM comparison for an active Modifly client buy -- programmatic rate versus direct publisher rate, same Hulu or Peacock inventory, side by side.

Learn More →